Our Story

The Annam House is a new homeware and lifestyle boutique offering premium decoration, fashion accessories and luxury gifts dedicated to Indochina inspired design.

Established in 2020 by Tiffanie Pham, a Vietnamese born designer who moved to London a decade ago, The Annam House is her vision for a curated collection of home and lifestyle products created by skilled artisans that nurture the body and soul, create a sense of calm and make the home a brighter space.

Driven by her love of textiles and heritage design techniques, Tiffanie studied Fashion Design & Development and graduated from London College of Fashion in 2015. Reminiscing about her ancestral home in Hanoi, Tiffanie established Hannah & Tiff, a South-East Asian inspired childrenswear and lifestyle brand in 2017.

At The Annam House, expect to find a diverse collection of handmade and embroidered pieces such as textiles, homewares, loungewear, silk nightwear, artwork and gifts that are designed in Tiffanie’s London studio and expertly crafted by local artisans in Vietnam.

Honouring the craft of these artisans and preserving the techniques used that are centuries old,    The Annam House is committed to offering high-quality lifestyle collections that interpret the South-East Asian culture in a contemporary way, have longevity and will enhance people’s homes.

The Annam House will open a dedicated lifestyle boutique in London’s Notting Hill in 2025.

 

“I have arrived, I am home.”

_ Thich Nhat Hanh, Vietnamese Buddhist monk & Zen master_